8 Secret Techniques To Reduce Facebook Ad Costs

There are plenty of resources on the internet that talk about how to reduce Facebook ad costs.

These resources provide beginners with plenty of new ideas to reduce costs. However, they stop right there.

In this article, I’ll go one step further. Not only will I share common techniques to reduce Facebook ad costs but I’ll also talk about my process, through which I come up with new ideas to reduce cost.

But first, how does Facebook determine costs?

There are plenty of factors that Facebook measures to determine ad costs. Factors like ad placements, bidding strategy, and creatives, all play an important role in calculating the cost. But the most basic foundation of ad costing comes down to this:

• The number of ads that are bidding to be seen by the same audience.

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