Holiday Sales Smash Records – Ignite Friday

This week: holiday sales are already smashing records, chatbots can save you money, and wait until you hear about how well programmatic display ads are performing on social media.

Here’s what’s been happening in digital marketing.

Cyber Monday Sales Top $9 Billion

Cyber Monday sales set a new record this year, surpassing $9 billion.

According to Adobe Analytics, consumers dropped $9.4 billion in online purchases. That’s an increase of 19.7% year-over-year.

Mobile transactions took in $3.1 billion. That’s also a record.

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