PDFs are a clever asset to use as lead and link magnets. One of the smartest link building tactics I’ve seen was a downloadable product buying guide for luggage with an internal link to the product
As a small business owner, there are dozens of different digital marketing channels to choose from, to promote your business online. But only a handful will be effective and end up driving real measurable results.
An SEO expert’s day is filled with a plentitude of activities to rank well on Google, starting with taking care of basic content quality to backlinks, site structure, mobile user experience, and other technical features.