Why You Should Consider Twitter Moments In Your Next Social Media Strategy

Snapchat has ‘Snapchat Stories’. Instagram has ‘Instagram Stories’. And Twitter has…. well, ‘Twitter Moments’.

Trying to regain their authority in the social media space, Twitter placed all their hopes in ‘Twitter Moments’ when it was first launched in 2015, as a challenger to the then trending ‘Snapchat Stories’.

For those of you who live under a rock, ‘Twitter Moments’ is a powerful feature that lets users collect and curate tweets to tell stories in a new way.

Snapchat sky-rocketed with the feature but, for Twitter, things really went south from there.

Twitter’s last hope aka ‘Twitter Moments’ failed to make an impact on users and since then, Twitter has been hell-bent on optimizing their platform and specifically ‘Moments’ to drive more engagement.

What followed is a series of updates made on the platform to make ‘moments’ more user and advertiser-friendly.

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