Link building is a practiced art that has evolved over the years. There are dozens of methods to acquire links, yet they all revolve around universal ideas and principles that are necessary to make link building effective. At the core of every good backlink, you will find relevance and authority.
If we look back 20 years ago, when Google was just getting started, we see that links have always been a major part of Google’s algorithm. Larry Page and Sergey Brin may not have invented the concept, but in theory, it makes sense to rank web properties with the most relevant backlinks because it indicates the popularity of the site.
This concept remains important today however, in order for a link to be a “quality link” there needs to be a very clear reason for why the link exists. The relevance a link has from one site to another has a direct correlation in how much it benefits a website.
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