Author Archive

In this edition of Marketer of the Week, Ignite Visibility spotlights Carolyn Dawkins, Global Chief Marketing Officer and Senior Vice President of Clinique.

Ignite Visibility applauds Carolyn Dawkins for her long and

Business-to-business (B2B) organizations are companies that sell products and services to other businesses. Like any company, these organizations rely on marketing for reaching customers and spreading the word about their offerings.

In this beginner’s guide for B2B digital

Email marketing is one of the most effective ways to grow a business. If you want to use this marketing channel to reach your audience, you’ll need an email marketing service.

These tools enable you to build a

Thanks to the rise of TikTok, short-form video content is taking the social media world by storm. This type of content is fun, entertaining, and easy to watch. 

After seeing the success TikTok was having, other

Affiliate marketing helps you earn money online by promoting other people’s products and services. It is a great way to generate passive income after the initial effort of getting people to see your affiliate offers.

I know from

There’s one critical Facebook lead generation strategy that not enough people are taking advantage of. For businesses that regularly run