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Google Ads is one of the most profitable digital marketing channels. Businesses across industries are able to consistently earn double (or more) the amount they spend on their ad campaigns.

To help advertisers understand the platform and create

You’ve heard of digital marketing consulting.

You may even have a vague idea of what it entails. But for many, “consultant” is thrown around as an umbrella term for anything and everything.

So in this article, I’ll answer all

To utilize Facebook’s powerful advertising capabilities, you need to install Facebook’s pixel code on your Website.

In simple terms, the pixel is the bridge between your website and Facebook. Without installing the Pixel, you won’t be able to

Google is consistently updating its algorithm to ensure it is serving up the most relevant and secure pages for visitors.

This page covers all of the Google

The vast majority of people that visit a website leave without buying anything.

People typically need multiple encounters before becoming a customer. The marketing rule of seven states that it takes an average of seven interactions with a

Digital Marketing News 10/25/2021 – 10/29/2021

This week: Instagram lets you share links in Stories, another WordPress plugin vulnerability affects a million sites, and it’s earnings season!

Here’s