Author Archive

Internal Linking & Mobile First: Large Site Crawl Paths in 2018 & Beyond

By now, you’ve probably heard as much as you can bear about mobile first indexing. For me, there’s been one topic that’s been conspicuously missing from all this discussion, though, and that’s the impact on internal linking

How Machine Learning Will Change SEO Forever

Machine learning is already changing the way we optimize for search engines and it will inevitably develop in the next years too.

It is an ever-changing subject and if you have a website or online business you need

Ignite Friday: Facebook Removes 5,000 Ad Targeting Filters

This week: Facebook rolls out a new video creation tool suite, customers want brands to be more transparent, and Google has some advice if you’re moving from HTTP to HTTPS.

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10 Communication Hacks to Deal with Negative Customers on Social Media

According to research studies, 90% of businesses expect that they’ll need to use social media for customer service by the year 2020. Around 67% of customers are now using social networks like Facebook and Twitter to get

Does SEO Really Work?

If you own a website and you want to gain traffic and engagement, you’ve probably come across the term Search Engine Optimization (SEO). SEO is a digital marketing tool used to increase a site’s ranking in search

3 Examples of High Performing Facebook Ads That Drive Leads and Sales

Social media advertising is now a core skill that businesses need to master. It sits next to email marketing and content marketing as a core competency that the marketing team needs to have in their toolkit.

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