Whether you’ve just launched a brand new Facebook account, or you’ve been working on a three-year account with plateauing performance, you might be noticing something concerning: you’re not getting as many conversions as you should.
You’ve done all the hard work already – you’ve created your copy, perfected your targeting, and set up your conversion tracking to a tee. Here’s what you’re missing: enough data.
More importantly, the value to your data.
How Many Conversions Are Needed to Optimize Campaigns?
Before you say “increase audience size”, think about this.