A Google engineer has refuted claims that most people cannot tell the difference between paid and organic search results.
A recent article on Medium references a study on how many people can recognize search ads.
According to the study:
“More
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How to Research, Monitor, and Optimize for Questions
Have you been optimizing your content for questions? There are a few powerful reasons for you to start doing it now:
- Niche question research is the most powerful content inspiration source
- Questions are highly engaging: Asking a question triggers
How to Create a Content Localization Strategy That Will Boost Your Conversions
There are a lot of online businesses looking for effective ways to improve and enhance their content marketing tactics. Creating locally-relevant content can help businesses increase conversions and strike a chord with their target audience.
According to the
The Rise of Instagram Sponcon? – Ignite Friday
This week: Bing shares top holiday search terms, Instagram sponconning is a thing, and wait until you hear about how many Amazon reviews for electronics are fake.
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Here’s what happened this week in digital marketing.
AdWords
3 Reasons Why the New John Lewis Christmas Ad Is a Flop by @gregjarboe
Unlike their American cousins, who generally wait until Black Friday to launch their Christmas ad campaigns, the Brits start right after Halloween.
Why?
Because they don’t celebrate Thanksgiving over in the UK. So, there is no reason to wait
Local Search Ranking Factors 2018: Local Today, Key Takeaways, and the Future
In the past year, local SEO has run at a startling and near-constant pace of change. From an explosion of new Google My Business features to an ever-increasing emphasis on the importance of reviews, it’s almost too