DOJ Files Antitrust Lawsuit Against Google – Ignite Friday

This week: Facebook brings an early Christmas present to e-commerce marketers, Google gets sued by the people of the United States, and Bing’s got a new toy.

Here’s what happened this week in digital marketing.

Google Will Identify Passages in Web Pages for Better Indexing

Search Liaison Danny Sullivan recently announced that Google will identify individual passages in web pages. It’s an update that will make it easier for the search engine to understand how relevant a page is to a search query.

The problem now is that Google looks at pages as a whole. It determines the relevance of those pages to specific queries in search.

Read Complete Article Here […]