If you want to have a career in digital marketing you will likely need to know how to use Google Analytics. The free to use Google Analytics platform is widely used across all industries as the go-to solution for tracking and analyzing website traffic.
Google offers an official certification for Analytics that enables individuals to validate their knowledge of the platform.
But many marketers question if the Google Analytics certification is worth the effort.
In this guide, I’ll break down how you obtain the Google Analytics Certification and if it is worth pursuing.
What is the Google Analytics Certification?
Google Analytics is a free to use analytics platform created by Google. It is the most popular analytics solution available today for businesses both large and small.
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