Google Search Ads for Beginners (Starter’s Guide)

Getting started with Google Search Ads if you know nothing can seem like a daunting process but it doesn’t have to be this way.

If you follow a step-by-step approach, you can set up your first Google Search Campaign in minutes and start advertising on the Google search results.

We’ve been running Google Ads (formerly Google AdWords) for more than 10 years and spend over $2 million dollars (on behalf of our clients) on Google advertising.

During this time we’ve learned a thing or two and in this tutorial, we’ll show you how to create your first Google PPC campaign using best practices.

We’ll start with some basic definitions of what Google search ads are and how they work and then go through a step-by-step example of how to create a Google search campaign from scratch.

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