How to Add Facebook Pixel to WordPress (2022 Update)

To utilize Facebook’s powerful advertising capabilities, you need to install Facebook’s pixel code on your Website.

In simple terms, the pixel is the bridge between your website and Facebook. Without installing the Pixel, you won’t be able to measure the effectiveness and profitability of your Facebook campaigns.

So, if you plan to run any type of campaign on Facebook, the first step is to add the pixel code to WordPress and check that it’s working ok.

In this tutorial, you’ll learn how to create a Facebook pixel for your ad account and how to add the code to WordPress using a plugin or manually without using a plugin.

You’ll also learn how to configure some important pixel settings and how to test your pixel installation and confirm that it’s working as expected.

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