eCommerce presents many opportunities for marketing professionals. If you want to make the most of these opportunities you must first learn eCommerce.
When I first started my career (20 years ago), I received an MSC degree in eCommerce, in an effort to learn how the industry worked.
But with today’s resources, it is far easier to learn everything about eCommerce.
In this guide, I’ll walk you through the best way to learn eCommerce — no college degree required.
What is eCommerce?
eCommerce is the process of buying and selling physical goods through digital sales channels.
In traditional commerce, businesses make their products available in physical stores, often referred to as brick-and-mortar stores.
Customers peruse the store examining the products they are interested in and eventually purchase the items.
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