How to Optimize Your PDFs for SEO

PDFs are a clever asset to use as lead and link magnets. One of the smartest link building tactics I’ve seen was a downloadable product buying guide for luggage with an internal link to the product page.

Google (always ahead of the game) can crawl, index, and rank your PDFs, and PDFs pass link equity just like any other web page.

However, SEO for PDFs requires an entirely different—and often underutilized—set of tactics. 

With the tips, tricks, and best practices we’ve outlined in this guide, you’ll be better able to integrate your PDFs into your SEO and overall marketing strategies.

What We’ll Cover:

The Rules of SEO that Apply to PDFs

Like your standard indexed web pages, the same basic rules apply to PDFs.

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