SEO experts know that getting popular keywords matched with strong content can boost page rankings. Google’s keyword tool has a High, Medium and Low rating scale. Some people would love to know how to rank medium keyword competition.
Let’s say you have chosen a popular keyword, the next thing you need to do is to find out the competition on Google’s first page.
If you see the first page full of big brand results, then it would be better for you to move onto the next keyword in your list.
Taking the time to analyze and evaluate keyword competition can help you come up with a keyword that can get great search results and have little or even no competition.
This means that you need fewer links, promotion, and content in order to claim a top spot on page one of the search results.
There is a free browser toolbar that can help make evaluating keyword competition easier and faster. You can download and install the Mozbar.
Once the Mozbar is installed and activated, you can now see information from it in the SERPs.
You can get a link analysis based on Page Authority. We know that a website’s domain authority plays a factor in ranking, but the number one factor in a page’s ability to get high rankings is the Page Level Authority.
This can easily be determined using your Mozbar, the PA number will tell you the level of PA.
The first page of a SERP usually has a few high PA results. This is common for medium or high volume keywords.
Be on the lookout for low PA pages. These pages are likely to get knocked off by someone who has a great keyword.
You should also take note of the number of referring domains. This is also considered as a high ranking factor based on recent studies. A great tool to use in order to get accurate data on the number of referring domains is Ahrefs.
Google loves to rank pages from high authority sites like Amazon, Wikipedia, and CNN.
There are a few pages from these sites that rank due to page authority, but there are other pages that get a huge boost just because they are on an authoritative domain.
This means that when you are analyzing keyword competition, you should also consider the sites you are competing against and not just the pages.
Your Mozbar shows Domain Authority on the SERP overlay. If you see high PA and DA these are highly competitive keywords.
It is also expected that you may find the top 10 results that have low PA and DA. Those are medium and low keywords that you can easily rank for.
Another thing that you need to consider is when you are competing against a big brand. Brand signals are noticeably becoming more and more a part of Google’s algorithm.
Sites like Yahoo, Youtube and Facebook are given an edge over smaller brands with the same page and domain authority.
Those who are experienced in SEO will know that link metrics can be confusing.
There are sites who use black hat and have spammy links may get high PA and DA. This will not last long because Google algorithms will surely figure them out. This means that their stay on the first page won’t last for long.
If you see that a keyword is competitive, but suspect that black hat SEO was used to get results, then you can check the top 10’s link profile.
You can use your Ahrefs tool to find out. Links that use black hat come from low-quality web directories, blog networks and article directories.
A page that has over-optimized anchor text is also a sign of black hat and means that a page won’t last long on page one.
If you discover that a page has link profiles that show major sites, editorial links and hard to attain directory links then you are better off not competing with them for keywords.