This week: Reddit brags about the size of its user community, Google has some bad news for people who use click bots for ranking, and Amazon hit a new record.
Here’s what happened this week in digital marketing.
Google: We Combine Conflicting Hreflang Signals From HTML and Sitemaps
So what happens when your sitemap’s hreflang signals conflict with the hreflang attributes on your web pages? You get a two-fer.
That question came up in a Search Central live stream about a week ago.
Specifically, the questioner wanted to know what happened if his sitemap set the hreflang directive to “US-English” but his web pages set the hreflang directive to “US-French.”
John Mueller replied that Google would combine the signals in that case.
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