Even though they have to compete with other well established content delivery platforms such as videos and blogs, podcasts have made a name and place for themselves.
The Google 2019 update also tipped the scales further in podcast’s favor by enabling them to show up in search engines. Indexing of podcasts will help show audio content directly in search engines for users to consume.
Let us look in detail at what exactly podcast SEO is and how to go about this rapidly growing platform.
Why do podcasts need SEO?
Before we go ahead, it is safe to say that your content needs to be top-notch if you ever stand a chance to rank in search engines. No amount of SEO can come to the rescue if your content is not worth it.
Ever since the Google update, podcast SEO simply means you can reach out to audiences who have never heard of you before.
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