If you are new to online marketing, you keep on hearing about SEO and it’s importance in promoting your website. Search Engine Optimization is a process that includes performing the right changes to your website in order to make it visible to search engines. The goal is to get your website on top of the heap in ranking. No one will discover your website if you are on page 105 in search engine results.
To be good at SEO you will need the best SEO analysis tool to help you out. These tools give you information on how your website is performing in search engines like Google, Yahoo, and Bing. There are free tools and paid tools that have various types of reporting that will cater to your specific SEO needs.
The common reports and data that can be found in these tools are:
-Reports that show how your keywords are performing( rank, competitor keywords, suggestions, monthly searches)
-Page speed data which tells you about your loading speed and navigation issues
-Analysis of your website’s layout and structure
-Checks your website for duplicate/repetitive content
-Analysis of your competitors SEO performance and their mistakes
-Data on how effective your meta descriptions are
-Report on bad and broken links
Why SEO Analysis Is Important
If you do not perform an SEO analysis of your website, it would be close to impossible to predict how you can improve your site’s ranking in search engine results. It will be a hit and miss situation that can be a waste of time and effort. Your decisions should be based on data which shows why your site has issues with SEO.
This is what SEO analysis can do for you, problem areas are shown and your efforts can be focused on correcting these issues. Once these issues are addressed properly, this will have an impact on your website’s performance and leads can be generated faster.
SEO Analysis Tools That You Can Use
If you are looking for the best SEO analysis tool, we share with you some of them that you can start using for your website.
This is a freemium tool that gives users a comprehensive website review. The free account will allow you to generate a limited number of reports. There is a 7-day unlimited free trial that you can take advantage of which allows you to have unlimited reviews. Paid plans are available starting at $49 a month.
Reports generated by Woorank will include the following:
-Check if your website is compliant with the different on-page and off-page SEO best practices(title, keywords, backlinks, XML sitemap usage)
-An analysis of your mobile site optimization is given and shows you if you adhere to best practices
-The tool also shows how well you are performing on social media platforms and gives you data that you can analyze for better interaction
-Your websites popularity is measured based on the different traffic coming in
-It will also report if your website is user-friendly and if it needs speed optimization
This tool gives you a report that summarizes its findings. There is a free 30-day trial and the prices for the paid plans start at $99 a month.
Site Auditor’s reporting will include the following:
-Site’s visibility with search engines(blocked pages, lost pages and pages that redirect)
-Identifies your metadata and shows duplicate titles and meta descriptions
-Shows content parameters like title, link and word counts, duplicate content, etc.
-Broken links and nofollowed links are shown, plus all information about your website’s internal and external links
-A report will show your site’s images and metadata to determine if it needs optimization
-Your site’s desktop speed results are displayed and the proper recommendations like enabling compression, avoiding page redirects and reducing server response time.
-Section headings are reported h1, h2, and h3 tags
-Mobile page speed results are also generated and how user experience is
-Crawl comparisons are evaluated to show issues and how they are improving over time