Should You Use Enhanced CPC in Your Google Ads Campaigns?

How exactly does enhanced CPC work?

By the end of this post, you’ll know all the details … and whether it’s a good way to bid on Google Ads for your business.

Let’s start with the basics.

Enhanced CPC is a type of marketing automation for Google Ads, which includes AdWords, video, the Google Display Network and more. Using it, Google automatically manages your advertising bids on all those platforms so you don’t have to.

Convenient, right? 

On the other hand, there are marketers who prefer manual CPC versus enhanced CPC. They think it’s dangerous to turn the whole bidding process over to an algorithm owned by the very same company that’s charging you for ads.

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