TikTok Hits a Major Milestone – Ignite Friday

This week: TikTok hits a new milestone, DuckDuckGo breaks a record, and LinkedIn is here to help B2B marketers.

Here’s what happened this week in digital marketing.

Google Indexes Popular Content on Faster Storage

This past week, Google’s Gary Illyes revealed that Google indexes high-demand content on faster servers than lower-tier content.

Illyes pointed out that pages get indexed on three types of storage:

• RAM (Random Access Memory) – fastest and most expensive
• SSD (Solid State Drive) – fast but expensive
• HDD (Hard Disk Drive) – slow but inexpensive

Content that gets accessed every second (Buzzfeed?) gets stored on RAM or SSD servers.

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