What is Retargeting and How it Works

The vast majority of people that visit a website leave without buying anything.

People typically need multiple encounters before becoming a customer. The marketing rule of seven states that it takes an average of seven interactions with a brand before a customer converts.

While this rule was developed in the 1930s, it’s also applicable for online marketing campaigns.

So, If you want to maximize your business’ success, you need a way to bring your visitors back to your site and one of the best marketing tactics to do this is retargeting.

Retargeting is a powerful and cost-effective channel. Retargeting campaigns are very easy to set up and can be fully automated.

All kinds of businesses regardless of what other channels they use to reach their target audience should use retargeting in their marketing strategies.

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