In years gone by, all you needed to perform well in Google was to build more backlinks than your competitors and repeat the keyword you wanted to rank for many times.
In 2020, as the search engine’s algorithms have matured, their natural language processors have become more developed and search engines use search intent to help them understand what the searcher is trying to achieve via a query.
Search intent is thus crucial for SEO and content marketing success, as it closely aligns with the well-defined stages of the buyer’s journey.
Why does search intent lead to success?
Better website optimisation for search intent means that more relevant/qualified traffic is being funnelled to your website. This means that you will achieve higher conversion rates on your transaction pages and more informational traffic to pages designed to inform.
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