YouTube Shorts: Are They Worth It? – Ignite Visibility

Thanks to the rise of TikTok, short-form video content is taking the social media world by storm. This type of content is fun, entertaining, and easy to watch. 

After seeing the success TikTok was having, other social media platforms quickly jumped onto the trend, releasing their own versions of short-form video content.

Let’s talk about one of the newest: YouTube Shorts.

What Are YouTube Shorts?

First introduced in India in September 2020, YouTube Shorts are short-form videos that are 60 seconds or less. Creators can use musical overlays, text, and graphics to spice up their content.

Though the beta version was only released in India at first, the platform still saw immense success with the new offering.

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