Business-to-business (B2B) organizations are companies that sell products and services to other businesses. Like any company, these organizations rely on marketing for reaching customers and spreading the word about their offerings.
In this beginner’s guide for B2B digital marketing, you’ll learn what B2B marketing is, the difference between b2b marketing vs b2c marketing, and the best b2b marketing strategies to start using today for the best possible results.
What is B2B Digital Marketing?
B2B digital marketing is a marketing strategy in which businesses use digital mediums to market their products and services to other businesses. The marketing strategy can consist of a variety of channels including websites, email messages, and social media platforms.
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