Techniques Archive

What is a Call to Action (CTA)? Tips & Examples for 2024

Content without a call to action is like a peanut butter sandwich without jelly. Great but not quite finished.

In this blog, Justin  Kevalaitis, a Conversion Rate Optimization Strategist at Ignite Visibility, will explain why a

New Generative Engine Optimization Service Focused on Boosting Visibility in AI-Powered Search Engines

Ignite Visibility, a highly-rated digital marketing and advertising agency headquartered in San Diego, California, has launched a new service offering that will help businesses gain

SQL vs. MQL: What’s the Difference?

Not all leads exist equally. While all pose some value to your company, assuming each is equally likely to convert is naïve.

Consequently, you need a system for deciding which leads to dedicate time to.

A Beginner’s Guide to Fixing Page Load Speed (2022)

Your site’s success depends on quick loading times.

Besides being a Google ranking factor, page speed is central to user experience. If your pages take too long to load, users will abandon your site.

Thankfully, fixing

Carolyn Dawkins, Senior Vice President of Global Marketing at Clinique

In this edition of Marketer of the Week, Ignite Visibility spotlights Carolyn Dawkins, Global Chief Marketing Officer and Senior Vice President of Clinique.

Ignite Visibility applauds Carolyn Dawkins for her long and

YouTube Shorts: Are They Worth It? – Ignite Visibility

Thanks to the rise of TikTok, short-form video content is taking the social media world by storm. This type of content is fun, entertaining, and easy to watch. 

After seeing the success TikTok was having, other