If you want to see sustained results from your online marketing efforts you must routinely review all your digital marketing campaigns.
In this guide, I will give you a step by guide to performing a digital marketing audit from start to finish.
By the end, you’ll have a digital marketing audit checklist to audit your digital channels like a pro.
What is a Digital Marketing Audit?
A digital marketing audit is the process of evaluating the effectiveness of your marketing efforts across all your digital channels. By routinely analyzing your practices and their results, you can fine-tune your campaigns to improve their performance.
The audit also involves checking for technical and user-created errors across your platforms and campaigns. These errors can slip through the cracks during day-to-day activities.
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