Author Archive

Google’s Hilltop Algorithm – A Foundation for Modern SEO by @martinibuster

The Hilltop Algorithm is an important search engine algorithm that was adopted by Google in 2003. The Hilltop Algorithm influenced how SEO was practiced in 2004 and the influence continues today. As a web professional, it’s important

New Facebook Stories Ads, Bing Gets an Upgrade, and More News From Google

This week: Facebook introduces new reporting tools and a Stories ad format, Google shortens its search snippets, and Amazon tests the remarketing waters.

Here’s what happened this week in digital marketing.


SEO Fundamentals: Your Guide to SEO Success Factors in 2018 by @MrDannyGoodwin

Ready to learn the secret to search engine optimization (SEO)?

Well, I hate to break it to you, but there really is no secret.

There is no secret sauce.

There is no secret recipe.

SEO isn’t about magic tricks or gaming

Top 5 Reasons You Should Hire a Ghostwriter to Write Your Content by @ronlieback

Editor’s note: This is the first piece in a mini-series discussing the many benefits of hiring a ghostwriter.

Any C-level execs who say writing is a simple task are full of themselves.

Some writers may create drafts quicker

A Complete Guide to Broken Link Building

Although Google’s algorithm is consistently scaling new heights, with the utilization of progressive machine learning and AI, a solid and effective link building strategy remains one of the most important ranking signals and a key pillar of

All The New Facebook Ad Updates You Should Know (2018)

There’s a lot of news coming from Facebook as of late.

And if you happen to use the platform for advertising, you’ll want to pay attention.

Here’s what you need to know about Facebook’s latest ad

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